区块广播:
第127期
【AMA】VIDYCOIN上线Gate.io,广告业游戏规则就此改写?

嘉宾 Patrick_,Matthew_Lim

关于VIDYVidy是一个致力于利用区块链以及其他技术,试图解决目前网络广告行业诸多问题的项目。在广告行业中,一般分为用户(Users),广告发布者(Advertiser)和广告发布平台(Publisher)。利用区块链技术参与这个行业的项目,基本上都希望通过发布通证作为激励手段,来优化各参与方的行为,并尽量保证其利益。简单来说,用户通过看广…

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  • hellobitcoin 副船长 发表于2019-07-11 10:56:28

    两位好!我有很多问题
    1.两位的背景偏金融,是怎么想到来区块链行业创业的?
    2.为什么想要从广告行业切入呢?因为也没有看到两位有广告行业的相关经验。vidy想要解决广告行业的哪些问题呢?
    3.想要把区块链与广告结合的项目很多,vidy有什么不同或者优势?
    4.我看到vidy的投资机构都好牛逼啊,分布式等等,他们是看重vidy哪些因素决定投资的呢?

    746a753960 水手 回复hellobitcoin 发表于2019-07-12 14:37:20
    The both founders don’t come from advertising background, what makes you involve in the blockchain/advertising industry? What problems does Vidy trying to solve? What’s Vidy’s competitive advantage compare to other blockchain advertising project? What are the main reasons these big name crypto institutions (like Fenbushi) invested in Vidy?
    Matthew_Lim 水手 回复746a753960 发表于2019-07-12 15:59:33 嘉宾
    Although Patrick and myself are not from the advertising industry, we recognized that weakness right from the beginning and started to bring on some of the top names in the advertising industry onto our advisory board. For example, the CTO of Procter & Gamble, Alan Boehme, the former Chief Revenue Officer at Time Meredith, Brad Elders among many others. Through many conversations and brainstorming sessions, we learnt a lot about the pain points of the industry and created a product that is well received by everyone today.

    Vidy is trying to solve a number of problems in the advertising industry today. Firstly, the fraud problem which is a result of excessive competition through the lack of real estate on pages which results in all sorts of manipulation to outbid and out compete each other. Secondly, the mundane, boring non interactive formats of ads that are ugly, irritating and ineffective. Lastly, the conflict of interests among the key stakeholders; publisher, advertiser and user. All three parties have their own interests at heart and not everyone is happy.

    Our competitive advantage compared to other blockchain projects and not just advertising blockchain projects is that we are a whole new complete model of advertising that has never been seen or done before. We are a product that has already rolled out in the market and moreover proven to be an effective solution. We have the top advertising names in the industry that are guiding us as advisers. Lastly and most importantly, our technology requires no switching costs for users so it can be scaled across millions of people. People just come to the website and if it has Vidy's SDK integrated, they can interact with Vidys instantly.

    Big advisors and crypto institutions like Fenbushi invested in Vidy because of the namely the team and our product. They know that we are one of the very few projects in the crypto market to actually focus on a real world applications in the mainstream world and not just crypto world. They see how potentially we can bring millions of new users into the crypto community through our rewards mechanism.They believe that when we introduce VidyCoin into the system, it would be breaking news for the global crypto community. And that is not a far cry. It will sooner than later. : )
    一只胡萝北 管理员 回复hellobitcoin 发表于2019-07-12 17:49:57
    翻译:尽管Patrick和我本人并非来自广告业,但我们从一开始就意识到这种行业痛点,并开始将广告行业的一些知名人士引入我们的顾问委员会。例如,Procter&Gamble的首席技术官Alan Boehme,Time Meredith的前任首席营收官,Brad Elders等等。通过许多对话和头脑风暴会议,我们学到了很多关于行业痛点的知识,才能在今天创造出一个受到大家欢迎的产品。

    Vidy正试图解决当今广告业的一些问题。首先,欺诈问题起源于缺乏实体支撑的过度竞争,这导致各种市场操纵,来哄抬市价,相互竞争。其次,平庸无聊毫无吸引力的非交互式广告形式是丑陋,烦人的。最后,出版商,广告商和用户这些主要利益相关者之间的利益冲突。三方都看中自己的利益,并不是每个人都感到幸福。

    与其他区块链项目相比(不仅仅是广告区块链项目),我们的竞争优势在于,我们是一个前所未有的全新的完整广告模式。我们的产品已经在市场上推出,并且已被证明是一种有效的解决方案。我们拥有广告业巨头作为顾问指导我们。最后也是最重要的是,我们的技术不需要用户转换成本,因此可以扩展到数百万人。如果一个网站集成了Vidy的SDK,当人们来到这个网站,就可以立即与Vidys互动。

    许多像Fenbushi这样的大型机构因为我们的团队和产品而投资了Vidy。他们知道,我们是加密市场中为数不多的专注于实体经济应用而不仅仅是加密世界的项目之一。他们看到通过我们的奖励机制将数百万新用户带入加密社区的可能。他们相信,当我们将VidyCoin引入这个生态系统时,它将成为全球加密社区的爆炸新闻。这不是一个遥远的事,它即将发生。 :)
  • hellobitcoin 副船长 发表于2019-07-11 13:00:39

    还没问完,我想知道上了gate交易所之后,vidy的后续发展计划如何,包括社区建设,市场拓展,技术推进,产品迭代等等?

    746a753960 水手 回复hellobitcoin 发表于2019-07-12 15:28:11
    I would like to know the follow-up development plan of vidy after the gate exchange, including community construction, market expansion, technology promotion, product iteration and so on.
    Matthew_Lim 水手 回复746a753960 发表于2019-07-12 16:05:36 嘉宾
    After Gate exchange, the team will definitely be looking to list on the next exchange. We are always open and in discussions with the various exchanges and we hope to be able to find one that believes in our project as well as see value in how we can channel users into their exchange easily once we introduce VidyCoin in our ecosystem and millions of users start earning.

    The next milestone for VidyCoin will be the introduction of staking mechanisms for publishers and advertisers, introduction of VidyCoin rewards into the ecosystem so that users can then earn VidyCoin when they watch videos, and continue to acquire more publishers.
    746a753960 水手 回复Matthew_Lim 发表于2019-07-12 16:48:31
    在Gate exchange之后,Vidy团队肯定会考虑在下一个exchange中上市。我们将会保持开放并持续与各方交易所保持交流以及探讨更多的可能性, 我们希望能够找到一个信赖Vidy的交易所,也希望在VidyCoin奖励功能推出以后将 VidyCoin生态的用户倒流至交易所从而让各方用户都可利益最大化。

    VidyCoin的下一个里程碑将是为发行商和广告商引入增持机制,将VidyCoin奖励机制引入到生态系统中,这样用户就可以在观看视频时赚取VidyCoin,以及继续扩大我们的发行商合作版图。
  • 芝麻辣酱 副船长 发表于2019-07-11 14:26:16

    1. 用户怎么用vidy?它会成为一个浏览器插件吗?
    2. BAT貌似在和vidy做一样的事情,两者同样都用代币来激励用户和内容生产者。相比之下,BAT已经投入使用一段时间了,那么你们和BAT比有什么区别,你们的优势又在哪里?

    746a753960 水手 回复芝麻辣酱 发表于2019-07-12 14:37:55
    How can user use Vidy? Through browser plug-in? BAT seems doing the same thing as Vidy, the mechanisms are motivating users and content generating. What is the difference between Vidy and BAT and what are your advantages?
    Matthew_Lim 水手 回复746a753960 发表于2019-07-12 16:01:41 嘉宾
    No need plug-ins, no need apps, no need to download anything. Just come to a page and user can experience Vidy. That’s the beauty of what we have built. That is also the major advantage that we have over BAT. We are able to scale very quickly because we just need to integrate with any website and we acquire all their users immediately.
    746a753960 水手 回复Matthew_Lim 发表于2019-07-12 16:49:48
    不需要插件,不需要应用程序,不需要下载任何程序。只要来到一个页面,用户就可以体验Vidy。这就是Vidy所创造的美好。这也是我们相对于BAT的主要优势。我们能够快速扩张,因为我们只需要与任何网站集成SDK,我们就能立即获得所有用户。
  • 芝麻辣酱 副船长 发表于2019-07-11 14:27:34

    再问一下创始人都这么帅有对象了吗:)

  • 十二月风雪客 船员 发表于2019-07-11 14:51:14

    采用你们的解决方案,广告的转化率能达到多少?

    746a753960 水手 回复十二月风雪客 发表于2019-07-12 14:38:27
    What is the conversion rate of your advertising solutions?
    Matthew_Lim 水手 回复746a753960 发表于2019-07-12 16:02:04 嘉宾
    >50% view rate of more than 2 seconds for magazines, more than 30% view rate of more than 2 seconds for traditional news and 70% for news in Indonesia. They are exceptionally high
    746a753960 水手 回复Matthew_Lim 发表于2019-07-12 16:52:13
    网络杂志2秒以上的阅读率为大于50%,传统新闻2秒以上的阅读率为30%以上,印尼新闻的阅读率为70%。它们非常高
  • 十二月风雪客 船员 发表于2019-07-11 14:52:17

    目前广告市场被互联网巨头垄断,Vidy要如何与Facebook和Google这样级别的公司抢占市场份额?请介绍一下你们的路线图

    746a753960 水手 回复十二月风雪客 发表于2019-07-12 14:38:49
    The advertising market today is dominated by big names such as Facebook and Google, how does Vidy compete with these companies in terms of market shares? Can you please introduce your roadmap?
    Matthew_Lim 水手 回复746a753960 发表于2019-07-12 16:18:16 嘉宾
    Vidy is a relatively new project and therefore we are still new to the market and hence we are small compared to Google and Facebook. However, our plan of a decentralized economy that allows users to watch videos they want to watch wherever they are on the web is special and different to what is being offered by Google and Facebook today.

    Our roadmap for the rest of the year is to continue scaling up and integrating with more publishers, to release the VidyCoin rewards mechanism into the ecosystem and to beginning our staking mechanism with publishers and advertisers. It will be a very exciting year ahead!
    746a753960 水手 回复Matthew_Lim 发表于2019-07-12 16:53:13
    Vidy是一个相对较新的项目,因此我们仍然是市场的新手,我们相对于谷歌和Facebook来说规模较小。然而,我们的分布式经济模型允许用户在网络上的任何地方观看他们想看的视频,这与谷歌和Facebook今天提供的服务不同。

    今年余下的时间里,我们的路线图是继续扩大规模,并与更多的出版商进行整合,将VidyCoin奖励机制发布到生态系统中,并开始与出版商和广告商建立联系机制。这将是一个非常令人兴奋的一年!
  • 阿富帅 船员 发表于2019-07-11 15:11:45

    目前这个项目已经落地了吗?覆盖了多少用户呢?

    746a753960 水手 回复阿富帅 发表于2019-07-12 14:39:06
    Has project been implemented so far? How many users are covered?
    Matthew_Lim 水手 回复746a753960 发表于2019-07-12 16:06:29 嘉宾
    150 mil users with over 3 billion monthly page views across Asia.
    746a753960 水手 回复Matthew_Lim 发表于2019-07-12 16:53:36
    亚洲有1.5亿用户,月浏览量超过30亿。
  • 九级浪 船员 发表于2019-07-11 16:00:31

    马上5G就要来了,短视频还是有前途的!

    Matthew_Lim 水手 回复九级浪 发表于2019-07-12 16:07:29 嘉宾
    yes fully agree! short video is the future
    746a753960 水手 回复Matthew_Lim 发表于2019-07-12 16:53:51
    是的,完全同意!短视频是未来的趋势
  • 酒醉人不归 水手 发表于2019-07-11 16:22:07

    vidy嵌入式数字曾层体如何呈现?是指把视频嵌入文字中吗?

    746a753960 水手 回复酒醉人不归 发表于2019-07-12 14:39:25
    How does Vidy embed the digital layer? Insert video into the text?
  • pinduoduo 船员 发表于2019-07-11 16:46:15

    看了一下项目团队,高层都是搞金融的,且没有一个技术方面的负责人,这样会不会因为没人统筹导致开发滞后?

    746a753960 水手 回复pinduoduo 发表于2019-07-12 14:39:47
    Most of the team members are come from financial background, and there was no technical person in charge of the technical aspect. Would this lead to some development delay?
  • 八分青年 船员 发表于2019-07-11 17:09:13

    Facebook是最大的广告巨头,你们如何看待Libra?同样都是通证经济,vidy的竞争力在哪里?

    746a753960 水手 回复八分青年 发表于2019-07-12 15:24:35
    In terms of token economy, how does Vidy compete with Libra?
    Patrick_ 水手 回复八分青年 发表于2019-07-12 16:13:48 嘉宾
    Libra is a pure medium of exchange stable coin token. You use it to make purchases and send money to people as an alternative to other currencies, and it is backed by real money supply. Vidy is a reward economy and VidyCoin is the token that powers all value exchange and remuneration for action across the ecosystem. The stark difference is you earn rewards of VidyCoin for actions like watching ads on Vidy, while Libra is a currency not tied to user engagement or online activity. VidyCoin has the potential to expand beyond being a reward for watching ads to grow into the main token to reward all measurable value-oriented action on the web; Libra isn't designed for that.
    746a753960 水手 回复Patrick_ 发表于2019-07-12 16:57:12
    Libra是一个纯粹的稳定代币交换媒介。你用它来购买东西,把钱作为其他货币的替代品寄给人们,它有实际货币供应的支持。Vidy是一种奖励经济,VidyCoin是推动整个生态系统中所有行为的价值交换和报酬的象征。与Libra明显区别在于,你可以通过在Vidy上观看广告等行为获得VidyCoin的奖励,而Libra则不受用户参与度或在线活动的影响。VidyCoin有潜力从观看广告的奖励扩展为奖励所有可衡量的网络价值导向行为的主要标志; Libra并不具备此特性也并不是为此而设计。
  • 8btcapp_c6kq 船员 发表于2019-07-11 17:16:09

    这个币是干什么用的

  • 八分青年 船员 发表于2019-07-11 17:28:02

    你们如何看待最近大火的Staking经济?具体在vidy中是如何体现的?VIDY持有者会有什么相应权益?

    746a753960 水手 回复八分青年 发表于2019-07-12 14:40:57
    What do you think about the staking economy? How is this implemented in Vidy? What are the benefits can Vidy provide to these staking holders?
    Patrick_ 水手 回复八分青年 发表于2019-07-12 16:18:33 嘉宾
    Staking will be one of the most powerful features in our token economy. Users who stake VidyCoin across the different tiers will earn massive reward bonuses when they watch ads. The more Vidy you hold the more you earn, and the bigger discount you get on ads that you buy as well. Our focus is removing as much token inventory as possible from the total circulating pool of supply, and we're endeavoring to ensure staking lot of VidyCoin makes a lot of fiscal sense for both users who earn rewards and advertisers who buy ads.
    746a753960 水手 回复Patrick_ 发表于2019-07-12 17:00:57
    增持将是我们代币经济中最强大的功能之一。不同级别的VidyCoin用户在观看广告时会获得不同的巨额奖励。你持有的VidyCoin越多,你赚的钱就越多,你购买的广告折扣也就越大。我们的重点是尽可能多地从整个流通的供应池中移除象征性的库存,我们正在努力确保增持 VidyCoin的用户以及广告商的持币利益最大化。
  • 梭哈60万 船员 发表于2019-07-11 17:39:48

    用户都是很讨厌广告的,他们为啥要通过你们的超链接来自己找广告看?

    746a753960 水手 回复梭哈60万 发表于2019-07-12 14:41:12
    All the users hate Ads, why would users click hyperlinks to find ads?
    Matthew_Lim 水手 回复746a753960 发表于2019-07-12 16:11:29 嘉宾
    Our version of ads are unique. They are relevant to what you’re reading, They are content to you not ads. For example, if you read about a new BMW car launching, you want to see how that car looks like, now you could hold down on that phrase and watch the BMW car ad. In this case, you wont hate it because it is directly relevant to you and you are interested to know how it looks like and gather more information about it. Now with Vidy, you can get these information easily with just a hold.

    This is also further justified from the data that we have collected so far and the high view rates we are receiving on all platforms so far.
    746a753960 水手 回复Matthew_Lim 发表于2019-07-12 17:05:43
    我们的广告模式是独一无二的。它们与你所阅读的内容相关,它们对你来说是内容而不是广告。例如,如果你读到一辆新的宝马汽车上市,你想看看那辆车是什么样子的,现在你可以按住那个短语,看看宝马汽车的广告,也无需跳转至其它页面,或去第三方平台进行视频搜索,在这种情况下,你对内容不会产生抵触,因为它与你直接相关,现在有了Vidy,你可以很容易地获得这些信息。

    从我们目前收集到的数据以及我们目前在所有平台上接收到的高点击率来看,这一点极其合理,并无任何问题。
  • 影无眠 船员 发表于2019-07-11 18:04:08

    矿工不就是挖币的么,要怎么操作你们的NLP协议?

    746a753960 水手 回复影无眠 发表于2019-07-12 14:41:42
    How do miners operate Vidy’s NLP agreement?
    Matthew_Lim 水手 回复746a753960 发表于2019-07-12 16:09:43 嘉宾
    They just download the Vidy NLP script and run it on their computers. The script is deterministic and we will update the community once this is available
    746a753960 水手 回复Matthew_Lim 发表于2019-07-12 16:34:34
    他们只需下载Vidy NLP脚本并在自己的计算机上运行。脚本是确定的,一旦可用,我们将更新社区
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嘉宾介绍
Patrick_

Vidy CEO

Vidy创始人兼CEO
Matthew_Lim

Vidy联合创始人兼亚太CEO

Vidy联合创始人兼亚太CEO