区块广播:
第127期
【AMA】VIDYCOIN上线Gate.io,广告业游戏规则就此改写?

嘉宾 Patrick_,Matthew_Lim

关于VIDYVidy是一个致力于利用区块链以及其他技术,试图解决目前网络广告行业诸多问题的项目。在广告行业中,一般分为用户(Users),广告发布者(Advertiser)和广告发布平台(Publisher)。利用区块链技术参与这个行业的项目,基本上都希望通过发布通证作为激励手段,来优化各参与方的行为,并尽量保证其利益。简单来说,用户通过看广…

已结束参与人数:121

关于VIDY


Vidy是一个致力于利用区块链以及其他技术,试图解决目前网络广告行业诸多问题的项目。在广告行业中,一般分为用户(Users),广告发布者(Advertiser)和广告发布平台(Publisher)。


利用区块链技术参与这个行业的项目,基本上都希望通过发布通证作为激励手段,来优化各参与方的行为,并尽量保证其利益。


简单来说,用户通过看广告能够获得通证奖励;平台利用自己的平台流量,帮助发布者发布广告获得部分通证收益;广告发布者花费通证作为广告成本来获得广告效果。(官网:https://vidy.com/)


Vidy Hyperlink


Vidy的主要创新是Vidy Hyperlink,也就是Vidy的超链接。在Vidy的生态框架中,所有的广告都是以统一的表现形式展现在用户面前。每一条广告都是一个视频超链接,在用户阅读网页中的内容时,能够明显辨别出是Vidy超链接的内容,但同时也可也忽略超链接继续阅读,并不影响网页浏览体验。


当用户将鼠标悬浮,或者是在移动端手指触摸超链接时,便能够看到相关的广告视频。而通过观看广告,依据用户的观看时间,用户能够得到一定数量的Vidy通证作为奖励,时间越长,奖励越多。


除了观看广告内容之外,Vidy超链接还计划提供一键购买的功能。即当用户长按Vidy超链接超过一定时间(如3秒)后,便能够直接跳转到该广告商品或者服务的购买界面。随后用户通过支持的第三方支付方式或是Vidy通证直接购买即可。


NLP协议


NLP协议(Natural Language Processing Protocol,自然语言处理协议)是Vidy生态中广告视频与网页内容匹配实现的关键因素。NLP通过深度学习和基本的词性定位来确定自然语言的位置、意思等要素。


Vidy中的NLP主要包括以下六个模型:


归类检测模型:通过大量词汇训练,将文字内容归入以下16个类别(arts, automobiles, books, business, corrections, education, fashion, health, insider, jobs, magazine, movies, multimedia, nyregion, obituaries, opinion, politics, reader-center, realestate, science, smarter-living, sports, t-magazine, technology, theater, travel, upshot, us, well, world)


表情符号分析模型:通过分析表情符号确定文本的情绪


危害内容检测模型:检测是否存在有危害内容(色情)


情绪分析模型:分析文本的情绪是积极还是消极


关键词提取模型:提取文字中最关键的词语


关联词分析模型:获得关于某一个词语的其他关联词语


嘉宾介绍

 


PATRICK COLANGELO,Vidy创始人兼CEO。

2014年毕业于哈佛大学
哈佛创业论坛主席
哈佛大学私募股权集团主席。


 

MATTHEW LIM,Vidy联合创始人兼亚太CEO。

曾任瑞士信贷银行投资高管,任职3年期间成功执行过8起IPO项目、并购和债务发行交易。
毕业于新加坡国立大学商学院,曾获金融荣誉学位。


AMA时间


7月12日,周五,下午3点


VIDY能否利用区块链黑科技直击广告行业痛点?
通证激励能否真正达到用户、平台以及广告商三者共赢?
VIDYCoin究竟有多少投资价值?
更多关于Vidy的问题,欢迎来问!


如何参与AMA?


在本主题帖下直接回帖提问即可参与,欢迎大家围观讨论!


本主题由 He1l_Q 于 2019-07-12 15:23:31 删除回复
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  • 一只胡萝北 管理员 发表于2019-07-09 15:57:47

    欢迎大家提问!

  • 币大家 船长 发表于2019-07-09 22:20:17

    拉盘就是王道,赞

  • etassassin 船员 发表于2019-07-09 22:41:16

    这个币做什么的

    746a753960 水手 回复etassassin 发表于2019-07-12 14:32:38
    What is VidyCoin?
    Matthew_Lim 水手 回复746a753960 发表于2019-07-12 15:02:28 嘉宾
    VidyCoin is the main digital currency that will be used on the Vidy Ecosystem by advertisers to stake membership tiers for priority placements, publishers to stake membership to get access to Vidy’s technology that primarily increases real estate, monetization opportunities and user engagement on their platform, and users for exchange of goods and services provided by the advertisers. VidyCoin is limited in supply at 10bn and will be more valuable as Vidy’s ecosystem continues to prosper with more clients and advertisers as there will be more demand for VidyCoin that is limited in supply and many publishers and advertisers will be competing for this limited resource.

    As of today, Vidy has already gone live with more than 50 publishers that have more than 3 billion monthly page views of inventory and more than 150 million unique visitors
    746a753960 水手 回复Matthew_Lim 发表于2019-07-12 15:12:02
    VidyCoin将使用数字货币在网络广告生态中,网络媒体发行商们需增持VidyCoin才可进入Vidy广告生态,使用Vidy文字嵌入技术并打开全新的广告投放资源,同时获得更多的盈利收入,以及实现与用户的交互。 VidyCoin的供应量有限,仅发行100亿的VidyCoin,并永不增发,随着Vidy的生态系统持续扩大与增长,广告商,用户与发行商不断的增多,市场对供应量有限的VidyCoin的需求将增加,许多网络发行商和广告商将争夺这一有限的资源,最终将提升VidyCoin的价值。

    截至今天,Vidy已经与全牛50多家知名网络发行商合作,这些发行商每月的页面访问量超过30亿,独立访客超过1.5亿
  • cncoin 船长 发表于2019-07-10 00:20:27

    你们和brave是竞争关系吧,如何确保自己的优势地位?

    746a753960 水手 回复cncoin 发表于2019-07-12 14:33:03
    What’s Vidy’s competitive advantage with Brave?
    Matthew_Lim 水手 回复746a753960 发表于2019-07-12 15:08:05 嘉宾
    This is a very good question but a very simple one to answer. Brave is a great project and a great idea but the major flaw in its model is that there is extremely high switching cost from convincing users to switch from Chrome, Safari, IE into Brave Browser. The switching cost is incredibly high and it may find it difficult to scale.

    Vidy on the other hand is a very smart back-end technology, an SDK that is less than 1kb, a few lines of code that is pasted into the HTML of the website. Users will not need to download any new app or extension, they simply come to a website and they can experience Vidy. Because of this advantage Vidy has, crypto can now be introduced to millions of people over the world. As long as a website has our SDK, its users will see Vidy and be able to earn VidyCoin as they watch videos
    746a753960 水手 回复Matthew_Lim 发表于2019-07-12 15:26:14
    这是一个很好的问题,但是回答起来很简单。Brave是一个和好的项目,但其模型的主要缺陷在于,说服用户从Chrome、Safari和IE切换到Brave浏览器的成本极高。转换成本高得令人难以置信,而且可能难以规模化。

    而Vidy是一种非常智能的后端技术,SDK只小于1kb,几行代码粘贴嵌入至网站的HTML中。用户将不需要下载任何新的应用程序或扩展程序,他们只需要打开原来每日浏览的网页页面即可以体验Vidy功能。由于Vidy的这一优势与技术,Vidy将代领虚拟货币VidyCoin在传统网页媒体当中出现,为虚拟货币带来新的流量,在世界上数以百万计的网络传统用户面前展示。只要一个网站有我们的SDK,网站的用户即可看到Vidy视频,并在观赏后赚取VidyCoin作为奖励。
  • blockmeta_r00 船长 发表于2019-07-10 08:37:55

    这方面做的已经有不少家了,viby有什么创新,有什么优势跑赢?

    746a753960 水手 回复blockmeta_r00 发表于2019-07-12 14:33:37
    There are quite a few companies in this field. What innovations and advantages does Vidy have?
    Matthew_Lim 水手 回复746a753960 发表于2019-07-12 15:11:58 嘉宾
    There are a lot of companies in the advertising technology field but if you noticed, none of them are innovative at all. All of them are simply competing for the same space on the digital web and that has resulted in a very inefficient system riddled with fraud and inefficiency and price manipulation.

    Today, Vidy is the only company in the world that does these unique embeds of videos inside lines of text. We have patented our technology internationally. The major advantage is that we have opened a whole new universe to the publishers to engage with and enrich content for their clients, while at the same time also benefiting advertisers in giving them new ways to engage and reach out to clients. A more targeted, less intrusive and more engaging method of advertising that makes everyone happy
    一只胡萝北 管理员 回复blockmeta_r00 发表于2019-07-12 15:45:39
    翻译:广告技术领域有很多公司,但你会发现,它们都没有创新。 他们都只是在数字网络领域竞争,这是一个非常低效的系统:充斥着欺诈,效率低下和价格操纵。

    如今,Vidy是世界上唯一一家在文字中实现独特视频嵌入的公司。 我们的技术在国际上获得了专利。 我们的主要优势在于,我们为出版商开辟了一个全新的世界,为他们的客户提供的丰富内容,同时也为广告商提供新的方式来吸引和接触客户。 这种更有针对性,更少侵入性和更吸引人的广告方式,让每个人都感到高兴。
  • 5d3741b1c5 水手 发表于2019-07-10 14:56:07

    我想知道怎么参与~~

    746a753960 水手 回复5d3741b1c5 发表于2019-07-12 14:33:59
    How to involve in Vidy?
    Matthew_Lim 水手 回复746a753960 发表于2019-07-12 15:19:18 嘉宾
    For publishers and advertisers, you may reach out to us on our website at vidy.com to find out more about how to integrate the SDK into the website.

    For a user, you don't have to do anything. All you need to do is to go to a website that has Vidy SDK integrated, and whenever you see a pink highlight, you just need to hold down on the line of text and see a video. See the below URL for an example:

    https://www.cnnindonesia.com/internasional/20190712103323-134-411499/turbulensi-parah-35-penumpang-air-canada-luka-luka
    746a753960 水手 回复Matthew_Lim 发表于2019-07-12 15:34:24
    发行商和广告商,您可以访问我们的官网vidy.com,了解更多关于如何将SDK集成到网站中的信息。

    对于用户,您不需要做任何事情。你所需要做的就是去一个集成了Vidy SDK的网站,当你看到一个粉红色的超连接时,你只需要按住一行文字就可以看到Vidy的相关联匹配视频。请至以下已集成 Vidy SDK 的网址体验Vidy:

    https://www.cnnindonesia.com/internasional/20190712103323-134-411499/turbulensi-parah-35-penumpang-air-canada-luka-luka
  • 帅裂苍穹 水手 发表于2019-07-10 17:19:00

    能不能介绍一下你们的激励机制?用户怎么通过看视频获利?

    746a753960 水手 回复帅裂苍穹 发表于2019-07-12 14:34:22
    Can you introduce the Vidy token incentive mechanism, how do users profit from watching video?
    Matthew_Lim 水手 回复746a753960 发表于2019-07-12 15:28:47 嘉宾
    Users earn VidyCoin as they hold and watch a video. The longer they hold, the more coins they receive. There is an algorithm that ensures that the curve is exponential meaning you earn a lot more if you complete the video than if you just watched the first part of it.

    There are a number of ways you can use VidyCoin in the ecosystem later on. One is the ability to use VidyCoin to exchange for goods and services that are listed on the ecosystem but advertisers who advertise with Vidy. This provides sufficient utility for users who earn the VidyCoin.

    This mechanism is a win-win for all parties involved in this advertising ecosystem. The advertisers will get more users paying attention to their videos and also a new way to distribute their goods and services to their users in a convenient and cost efficient way.A new way to engage users. Users become happy customers as they earn rewards for watching videos that they chose to watch while also being able to understand and learn more about a brand / product / service with the VidyCoin that they earn. Publishers benefit from having more user session time, more monetization opportunities and greater engagement on their platforms.
    746a753960 水手 回复Matthew_Lim 发表于2019-07-12 15:48:08
    用户在长按并结束一段完整视频后将得到VidyCoin作为奖励,就可以赚取视频币。他们按住的的时间越长,得到的VidyCoin就越多。曲线形指数算法将保证用户在观看下一秒的视频受益将高于上一秒,这意味着观看的视频时常越高,赚取的币将越多,并且是在观看一段完整的视频后才可得到奖励。

    当然VidyCoin还将在生态中扮演许多重要的角色,比如说使用VidyCoin在Vidy生态中购买/交换商品以及服务等,同时广告商将使用VidyCoin进入广告生态获取广告投放资源地块,这为用户赚取了VidyCoin的用户们提供了足够的应用场景。

    这一机制对广告生态系统中的各方都是双赢的。广告商将会让更多的用户关注他们的视频,同时也会以一种新的方式将他们的商品和服务以一种方便,有趣,和低成本的方式分发给他们的用户。一种定向吸引用户的新方法。用户将会车各位更忠实的顾客,因为他们可以通过观看自己选择观看的视频并获得奖励,同时也可以在赚取虚拟币利润的同时了解更多关于品牌/产品/服务的信息。发行商受益于拥有更多的用户交互时常、更多的盈利机会以及更多的平台参与。
  • 酒醉人不归 水手 发表于2019-07-10 18:10:27

    NLP协议主要有什么功能?它是如何由矿工驱动的?

    746a753960 水手 回复酒醉人不归 发表于2019-07-12 15:22:48
    What are the main functions of NLP? How is it driven by miners?
    Patrick_ 水手 回复746a753960 发表于2019-07-12 15:44:55 嘉宾
    At the core of Vidy’s ad serving ecosystem is its NLP Protocol (natural language processing protocol). Our NLP script is a deterministic series of provisions that takes bodies of text parsed from hundreds of millions of websites and matches them in real-time to relevant advertisement videos uploaded to us by our partner advertisers.

    The Vidy team’s expertise in NLP and AI goes back many years, and we employ state of the art proprietary neural networks that we have trained and built in-house to make precise matches. Our matching logic takes into consideration everything from sentiment analysis to namesake recognition to query expansion to anchor terminology, page information, user data and a series of models we have built that marry all of these data points together. The result is precise placements of videos in text, and a larger inventory through which to place in across the web due to meaning extrapolation.

    We solve the the scalability issues of miner-driven consensus by making a hash of the video and a hash of the corresponding body of text offline. We then have miners who are compensated with VidyCoin report correct matches between these hashes as the “Vidy Transaction” to our immutable layer, which we then compare against our deterministic NLP protocol for final placement and complete transparency. We have delayed reconciliatory reporting to the blockchain for placement and ad performance as well, accessible by each brand individually.
    746a753960 水手 回复Patrick_ 发表于2019-07-12 15:58:58
    Vidy广告服务生态系统的核心是其NLP协议(自然语言处理协议)。我们的NLP脚本是一系列确定性的条款,它从数亿个网站解析文本,并将其与我们的合作广告客户上传到我们的相关广告视频进行实时匹配。

    Vidy团队在NLP和人工智能方面的专业知识可以追溯到多年前,我们使用了最先进的专有神经网络,这些网络是我们内部培训和构建的,可以进行精确匹配。我们的匹配逻辑考虑了从情感分析到同名识别、查询扩展到锚定术语、页面信息、用户数据和一系列将所有这些数据点结合在一起的逻辑模型。其结果是视频在文本中的精确位置,以及更大的库存。

    我们通过离线对视频和相应文本体进行哈希处理,解决了由矿工驱动的一致性的可伸缩性问题。然后,我们让得到VidyCoin补偿的矿工将这些散列之间的正确匹配作为“Vidy交易” 报告给我们的不可变层,然后我们将其与我们的确定性NLP协议进行比较,以获得最终的视频投放位置的准确性与完全的透明性。
  • 清醒一杯 水手 发表于2019-07-10 18:31:11

    有人把Vidy称为去中心化的Brave和Libra,你们跟这2个项目比有什么相似点,又有什么优势?如何做到比他们更去中心化?

    746a753960 水手 回复清醒一杯 发表于2019-07-12 14:35:05
    Someone recognized Vidy as decentralized Brave & Libra, what similarities vidy shares with these two projects? How to be more decentralized than Brave and Libra?
    Patrick_ 水手 回复清醒一杯 发表于2019-07-12 15:51:12 嘉宾
    Vidy is considered by many to be a decentralized BAT and a decentralized Libra. BAT is great, but rather than be confined to an app or a browser or an extension that you must download and use every day, we decided to try to capture a larger market by going after mainstream audiences on the largest sites in the world.

    We don’t want you to have the barrier of downloading something, or need to exert the effort of turning an extension on or opening an app and remembering to use it. We know that usage would be low with those hurtles.

    Instead, we just want you to surf the web like you normally do, casually come across Vidy’s on the web pages you love, and interact with them naturally. And that’s what we’re seeing already.

    As we continue to prove out the model that users not only deserve to be rewarded, but convert far better when they are rewarded, VidyCoin starts to show itself to have the potential to become a decentralized reward economy not just for ads but for all value-oriented actions on the web.
    746a753960 水手 回复Patrick_ 发表于2019-07-12 16:18:06
    Vidy已被很多人认为是去中心化的 BAT与 Libra. BAT是不错,但是 Vidy的优势显而易见, Vidy无需用户下载任何应用或插件,同时可以说是自带流量,利用SDK的技术与网络发行商嵌入后将直接带来巨大的发行商原有的用户使用量,从而转换更多的VidyCoin用户,而不是局限于应用程序,浏览器或任何下载插件等。

    我们不希望你需要下载或打开任何程序后才可以使用Vidy, 我们知道这些做法的转换与使用成本极高,相反,我们只想让你像平常一样继续浏览你的网页,当在你阅读的网页上偶尔看到Vidy超链接时你可以随时开始与它互动,购买,交互,并得到受益。

    现如今,Vidy的的生态模式已经被众多发行商与广告商接受并使用。Vidy成功的生态模型以及数据表明,用户们在观看视频时被奖励,将带来极高的转化率,这一事实证明了Vidy的分布式经济模型不仅仅是争对广告,也是以各方利益价值为导向的商业模型。
  • 我打江南走过 船员 发表于2019-07-10 18:39:10

    Vidycoin在你们生态中的应用场景能详细介绍一下吗?

    746a753960 水手 回复我打江南走过 发表于2019-07-12 14:35:29
    Could you give a detailed introduction of the application scene of VidyCoin in the ecosystem?
    Patrick_ 水手 回复我打江南走过 发表于2019-07-12 15:57:41 嘉宾
    All users will earn Vidy token on each ad they watch, and we are also building addicting gamified functions such as streaks and milestones that loyal users can unlock to earn much more VidyCoin per ad. The more you watch, the more you earn, and there are ways on the platform that you can 2x, 3x, 4x, and even 5x your VidyCoin rewards per vidy you watch on websites. Users will earn quite a bit, and they will also be able to capture the positive swings of the coin as the community hopefully grows and as a result the value.

    Our strongest feature is staking, where users who stake VidyCoin will gain access to massive bonuses on the token they earn watching videos, among other perks. We will unveil staking in the near future.

    Besides being a reward mechanism, VidyCoin also serves as a means of payment for buying ads on the platform with a 10% discount, and also serves as compensation to miners for placing ads.
    一只胡萝北 管理员 回复我打江南走过 发表于2019-07-12 16:34:06
    翻译:所有用户在观看广告的时候会获得Vidy代币,而且我们还在开发令人上瘾的游戏化功能,例如忠实用户可以通过做任务来解锁一些功能,让他们能够在观看广告的时候获得更多的VidyCoin。 您观看的广告越多,您获得的收入就越多,您可以在平台上观看视频获得2倍,3倍,4倍甚至5倍的VidyCoin奖励。 用户将获得可观的收益,并且随着社区的增长,币价也会上涨。

    我们最强大的功能是Staking,在VidyCoin上Staking的用户将通过手里的币和额外津贴获得巨额奖金。我们将在不久的将来上线Staking功能。

    除了作为奖励机制外,以VidyCoin作为支付手段,可以在平台上以9折购买广告的,同时也可以作为矿工放置广告的补偿。同时作为矿工发放广告的酬金。
  • 我打江南走过 船员 发表于2019-07-10 18:42:09

    包括它的分配/增发/回购/销毁机制

    746a753960 水手 回复我打江南走过 发表于2019-07-12 14:36:00
    Including its distribution/insurance/buyback/destruction mechanism?
    Patrick_ 水手 回复我打江南走过 发表于2019-07-12 16:07:41 嘉宾
    VidyCoin is fixed at 10 billion supply, no more will ever be created. The strong upward pressure on the coin will come from staking, rewards being distributed out to millions of users on websites, and VidyCoin purchase balances from advertisers using the platform. Vidy will buyback its own token from time to time as well from proceeds it earns from ad revenue.
    746a753960 水手 回复Patrick_ 发表于2019-07-12 16:33:20
    VidyCoin的供应量固定在100亿,不会再增发。 VidyCoin增持,支付,奖励的机制将不断推动VidyCoin的增长。Vidy将奖励分发至网络上数以百万计的用户手中,广告商将从 Vidy平台购买VidyCoin 作为广告投放/生态使用的基础。Vidy也将定期的购回VidyCoin,以及从投放收入中获得的VidyCoin作为受益。
  • 网白 副船长 发表于2019-07-10 18:49:15

    Vidy如何获取用户数据?没有数据就无法进行广告精准投放

    746a753960 水手 回复网白 发表于2019-07-12 14:36:34
    Advertising cannot be launched accurately without target marketing user data, can you explain how does Vidy obtain user data?
  • 厚尔得 副船长 发表于2019-07-10 20:10:34

    vidy不是7.9号就上线gate了吗,怎么还说7.12号?

    一只胡萝北 管理员 回复厚尔得 发表于2019-07-11 09:53:41
    7月12号下午3点是嘉宾AMA的时间,到时候他们会线上回复这个帖子里的提问
  • 学习哥 船员 发表于2019-07-10 23:17:30

    vidy真的很火,不知道是想改变世界,还是想炒币割韭菜

  • 胖呆 船员 发表于2019-07-11 10:44:18

    能否介绍一下技术原理?Vidy目前是否已经投入广告行业应用了呢?如果有应用的话烦请介绍一下?另外,这个模式其实很容易被复制,请问Vidy是否有杀手锏来保证自己的不可替代性?

    746a753960 水手 回复胖呆 发表于2019-07-12 14:37:02
    Can you introduce the technical principle? Has Vidy already implemented the technology in advertising industry? Can you introduce partners Vidy has been integrated? Vidy’s technology is easy to replicate, how does Vidy ensure its irreplaceability?
    Matthew_Lim 水手 回复746a753960 发表于2019-07-12 15:58:38 嘉宾
    Vidy has already been implemented on over 50 publishers across traditional local news sits, high-end magazines and a variety of mixed publications. Some of these publishers are well-known global names such as CNN, CNBC, Esquire, Robb Report, Buro247 etc. Vidy's technology is not as easy to replicate as it may seem. There are plenty of nuances behind the technology and it will take some time to build the ecosystem that we have built.

    We have already signed exclusivity deals with more than three quarters of our publishers for 5 years. This means that they can only use us and we own the words on their pages. This will mean that no competitor can replace us for at least 5 years. In addition, unlike all other ad tech, there can only be one Vidy that operates on a page at one time. You can never have two similar Vidy tech on your page as it is just too messy and inefficient. This is unlike that of banner ad and in video ad tech companies that can fight for the space on the web.
    746a753960 水手 回复Matthew_Lim 发表于2019-07-12 16:40:00
    Vidy已经在50多家传统的本地新闻网站、高端杂志和媒体的出版商合作并已推出Vidy超链节。这些出版商中有一些是全球顶级的,如CNN, CNBC, Esquire, Robb Report, Buro247等。Vidy的技术并不像看上去那么容易复制。这项技术的背后有很多细微之处,我们已经建立的生态系统时需要缜密的商业规划,与时间来构建的。

    50多家的这些新闻网站已经超过四分之三与Vidy签订了5年的独家协议。这意味着他们只能使用我们,而我们拥有他们页面上的文字。这意味着至少5年内没有任何竞争对手能取代我们。此外,与其他所有广告技术不同的是,一次只能有一个Vidy技术在独个页面上运行。你永远不能有两个类似的Vidy技术在你的页面上,因为它太混乱和效率低下。这不同于横幅广告和视频广告技术公司可以争夺投放空间。
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嘉宾介绍
Patrick_

Vidy CEO

Vidy创始人兼CEO
Matthew_Lim

Vidy联合创始人兼亚太CEO

Vidy联合创始人兼亚太CEO